Amy served as a Senior Photo Art Director for the E-Commerce side of Restoration Hardware. She collaborated with the V.P. Creative Director to ensure all digital content and shots were aligned with the seasonal brand tone. She managed 6-8 stages and worked with an extensive creative staff.
Here contributions ranged from Core Online Catalog, Outdoor Catalog, Baby & Child and Lighting Catalog
www.restorationhardware.com
OshKosh B'gosh Rebrand.
Developed overall 60-page brand strategy. Managed and worked on multiple digital and print projects to support their marketing message. Developed brand guidelines and catazine for multiple verticles. Collaborated on Ad campaigns, digital, and print. Photo Art direction.
https://www.oshkoshbgosh.com
When approached by Untuckit to create this extensive Standards Guide digitally and in print. I was completely unfamiliar with the brand. After research and deepening my awareness I decided to bring on a respected colleague to support the masculine aspect of this company’s foundation.
Together we collaborated to zone in on the key messaging and we delivered an impactful and informative digital guide that is intuitive for all users.
https://www.untuckit.com
The Great Earth Company has long been established until the past decade. Awaiting its rebirth I had the honor to re-establish the company with its new brand vision. Taking them through a methodical exploration of directions. As we journeyed through we had the ability to see the mission along with the alignment of elements to become defined into one brand. We are still finalizing and it will then be a great honor to present it to the public. But for now, you visually get to explore its journey into existence with our round one presentation.
Vitalité Juices is located in Monaco. Vitalité is Monaco's first delivery juice company in the city it was extremely important that the brand message and tone were on target to its consumer. Key elements were educational components to serve as an extension to its advertising. Amy was brought aboard based on her brand background and her hands-on design skills. She has also assisted in the fundamental aspects of project management from e-commerce, packaging to advertisement placement. Her broad skill set has helped this company find the foundation it needed to be a success.
Living Intentions has been a loyal client for over a 7 year period, taking the brand to the next level of product placement. Amy's extensive knowledge of leading brands in the natural food industry supported this company to land into Whole Foods grocery stores nationwide. Amy worked hand-in-hand with the owner and formulator to extensively understand the companies mission and long-term goals. She developed a brand strategy, brand standards guide and supported the conceptual and development of all new product lines being developed along with her vision and design on new packaging, Ad campaigns, festivals, trade shows, billboards, to all corporate materials UX strategy and design, digital and print. This brand is truly connected to the hearts of its consumers and became an invested long-term relationship based on its integrity and commitment to its mission.
https://www.livingintentions.com
Art.com and AllPosters.com a San Francisco-based E-commerce business. Amy was an outside consultant for both brands she was to assist in taking their current brand image for both Art.com and AllPosters.com to the next level. They had been constricted to a strictly UI-driven site that didn't speak to the brand tone of the consumer. Each brand had a different consumer base demographic and their marketing and design were starting to look the same since they had shared resources. Amy came in and worked one on one with the head of the UI/Creative team and marketing team. She developed conceptual directions for both along with a new navigation and site architecture that could be implemented in stages. She worked to develop new campaigns that would highlight key products within their site to support sales of current lines. Amy was utilized as a key C.D. to guide and build teams implementing different aspects of their roll-out timelines.
Organic Infusions had a very unique situation with a strong Bulk Sale business in the Organic Essential Oil field they wanted to up-level their product offerings and target new businesses.
Strategically we have navigated through testing their market and have launched the new online presence that allows them to bring more value and reach more consumers.
I supported them in all branding efforts and built out an extensive line of assets. Developed a new packaging line, along with giving the old a face-lift. I have built a design team to meet all their needs. From the packaging team to the UX team we have crossed the gamut to ensure a cohesive message.
We are currently focused on targeting social media campaigns and building out all assets to support long-term visibility on social media channels.
Joan of Sparc is an incredible collaboration of 3 inspiring women coming together to create an online platform that invites female communities to learn, heal and inspire one another. I had the opportunity to carry them through an in-depth look at their business vision and start to form and shape the visual and copy content into a place of full definition.
Working with them through several iterations of logo identity, graphic development to get them to this exact message. I loved the challenge and the journey that took place along the way as we truly collaborated as a collective to carefully implement this brand standards guide.
Tryst Showroom needed a rebrand to give them a leading edge in their field of business. Working with Fashion-forward companies they wanted a clean modern feel that allowed the client’s products to be the hierarchy. They needed this to be cohesive from showroom experience to everyday user-experience.
Working with my clients to give them this new fresh look was effortless we were on the same page the entire rebrand. Their Showroom space combined with all their marketing elements have come together in a short time and have given them the success they were looking for in their business.
https://www.tyrstshowroom.com
Mercedes Benz was a client of Amy's during her career in Atlanta. Amy was the art director that initially had to compete for this project through presenting conceptual direction and pitching to their internal team. She was selected. Once she accepted the work it led to many more projects building a relationship throughout the years with them. This was a 160-page hard-bound promotional book that served as a complimentary gift to their top customers. This book went on to win that year as the "BEST OF SHOW" promotional book in the automotive category.
HolisticMD was a start-up based in the heart of Silicon Valley. They were a lead-generated business model. They were focusing on being the next WebMD but for Holistic Medicine at the same time supporting holistic professionals in their business. Amy loved the quick pace and open ideas of a start-up mentality. She was able to support them through their first round of funding and learned a lot along the way. She found HolisticMD to be one of her more passionate clients and felt a strong connection to their core message.
Mohawk had a unique request to rebrand over 500+ stores nationwide. There were several creative challenges to build-out a universal environment that could be utilized in multiple spaces.
I had the honor of developing the brand’s visual conceptual direction to pitch to Mohawk. Out of multiple agencies pitching for this opportunity, my concept was selected and I won the project for an agency I was consulting through this lead to a huge roll-out for Mohawk.
Identity design, website, and cohesive marketing materials.
Aleks was venturing on her own as an independent midwife. She needed a logo system, website design, and other collateral materials that would support her growth and educate her clients. Aleks also leads and creates workshops to educate not only expecting families but teaching and creating sacred teachings for birthing with other colleagues. www.aleksandraevanguelidi.com
Amy is a licensed artist. Amy and her husband launched a publishing company up in San Francisco in 2008 called Retired Hipster. They created humor lifestyle books and Amy branched off and created Hummingbird Studio 77 a paper line that consisted of journals, greeting cards, note card sets, and a series of wall art. Once she became established Calypso discovered her work and signed her to create a custom greeting card line.
