Joan of Sparc

Joan of Sparc is an incredible collaboration of 3 inspiring women coming together to create an online platform that invites female communities to learn, heal and inspire one another. I had the opportunity to carry them through an in-depth look at their business vision and start to form and shape the visual and copy content into a place of full definition.

Working with them through several iterations of logo identity, graphic development to get them to this exact message. I loved the challenge and the journey that took place along the way as we truly collaborated as a collective to carefully implement this brand standards guide.