CREATIVE DIRECTOR. MULTI-DISCIPLINED DESIGNER.
Art.com and AllPosters.com a San Francisco-based E-commerce business. Amy was an outside consultant for both brands she was to assist in taking their current brand image for both Art.com and AllPosters.com to the next level. They had been constricted to a strictly UI-driven site that didn't speak to the brand tone of the consumer. Each brand had a different consumer base demographic and their marketing and design were starting to look the same since they had shared resources. Amy came in and worked one on one with the head of the UI/Creative team and marketing team. She developed conceptual directions for both along with a new navigation and site architecture that could be implemented in stages. She worked to develop new campaigns that would highlight key products within their site to support sales of current lines. Amy was utilized as a key C.D. to guide and build teams implementing different aspects of their roll-out timelines.